'The Love Bug' - 1963 Model 117 Volkswagen Type 1
The 1969 Walt Disney film "The Love Bug" tells the story of a demolition derby driver who uses an anthropomorphic 1963 Model 117 Volkswagen Type 1 "Beetle" in his races. The film was hugely popular and spawned four sequels, including "Herbie: Fully Loaded" in 2005, starring Lindsay Lohan.
The Beetle, in production since 1938, was enjoying a surge of popularity when the 1969 movie came out.
Source: Walt Disney Productions
http://www.cnbc.com/id/100524377/page/10
